Growth Initiatives... Part II

If you have been following my blogs, you want to grow; and
wanting growth is being ambitious... and being ambitious is
good. And why not, why are you in business anyway?
Or why do you work with a company you believe you could
well contribute and help you move forward?

Unlike evolution, growth is not a natural phenomenon --
it's initiated.

"The strategic challenge for the transnational corporation
is the simultaneous achievement of efficiency, flexible
responsiveness, and worldwide learning and innovation."
- Christopher A. Bartlett

In our previous article, we delved into a handful of steps that
would help bring in the bacon -- not just regularly but
incrementally.

Here now is the continuation of those measures...

• Form networking and alliances with other firms through "coopetition" and "collaboration".
• Instead of making the usual product, make customized products through "house branding", "private labels", or "exclusivity contracts".
• Benchmarking is determining who is the very best, who sets the standards, and what those standards are. In the marketing industry, benchmarking is very useful. If you do not know what the standards are, you can not compare yourself against them. You have to know where your competitors stand. When you have decided to benchmark, you get to know how to improve your products or services. You also get to determine what you have to do to achieve your marketing goals.
• Consider a paperless marketing environment. A paperless office makes paper redundant for routine tasks such as record-keeping and market reporting. Computerization can do the conversion of paper documents, photos, marketing plans, and other paper-based systems. The paperless work system has its advantages: productivity gains, costs savings, space saving, and easy sharing of information and it is environment friendly.
• The internet has paved the way for e-business. This refers to the application of internet technology, to streamline business processes. It is also advisable to market your products or services over the internet. Build an online presence where your company is showcased and detailed information provided. Use the internet to conduct payment, handle transaction details, and support automated customer inquiries.

"Small opportunities are often the beginning of great
enterprises." - Demosthenes

See, actually, most everything we want to do in this planet is
achievable by just using the common sense... including
business. But what makes that difference is fire -- to climb
and continuously climb mountains. This is why one's level of
courage and enthusiasm is what sets apart achievers from
regular performers; unfortunately, not many companies are
manned by "forward thinking" personalities and that explains
their fluctuation and eventual fold up.

To be that Leader, learn to spot potentials, in every form, and
cash in on them. After all, your business... is to grow.

Take note...
"There is no resting place for an enterprise in a competitive
economy." - Alfred P. Sloan, Jr.