Tuesday, October 20, 2009

What Buyers Dislike About Salespeople

From what buyers like in our last discussion, we now go to what
buyers dislike; still, for those who would think that this is just the
opposite of the previous, well, think again. There's more to the
human mind than just blood.

Here now are the Ten (10) Buyers Dislikes.

KNOW-IT-ALL ATTITUDE. Well, you know, how would you
feel if you talk to somebody who is just a show off? Or someone
who does not give you that chance to be heard? Indeed, this is
some communication problem, even in sales.

WHINES. This is about being a complainer which is no different
from being a quitter. These are people who makes alibis for their
shortcomings. And sad to say, if a person is such then he would
never really develop his own potential, much more, help others
like his customers in their needs.

NEVER MAKES APPOINTMENTS. The point here is that you
should not waste people's time specially those of whom that could
make or break you. Remember, one valuable way to build that
connection is by staying true to your word as success is really just
a matter of relationship building.

POOR LISTENER. Listening is not merely about not talking.
Listening is about understanding what the speaker is saying; it is
not about being a "yes" man; it is about putting yourself in the
other person's shoes. When you learn to listen, you would know
the right words to say; and this would bring in more profits for
your company and more opportunities for you.

GETS PERSONAL. Actually, in some cases, we need to get
personal to deepen understanding however this should not
happen at the first jump. And mind you, getting personal has it's
limits which varies from personality to personality. If you are
unaware of the subtleties then better be safe than sorry. Yet,
on the other side of the coin, this is also about reacting negatively
to unfavorable situations which you should be conscious of.

NO FOLLOW UP. What is the significance of follow-ups anyway?
Interest, clarity, importance... If you do follow-ups then you make
the person feel important which is vital to building loyalty. Aside
from that, follow-ups gives you that opportunity for feedback
which would prove crucial to the business.

DOES NOT ASK ABOUT NEEDS. Unfortunately, in many
instances, when salespeople do follow-ups... they only ask about
product performance. Here, needs is more than just product
performance, needs is about knowing "what else can be done?";
hence, understanding the needs is about going the extra mile.

LACKS PRODUCT KNOWLEDGE. This is one "mortal" sin,
after all, why are you with the company? Why are you dealing
with buyers? If you lack product knowledge then how could you
completely convince your listeners? Therefore, make it a point
to learn your craft well and soon. Do your homework.

WASTES TIME. As mentioned earlier, never waste time
specially that of your allies. As we know, time lost can never be
brought
back... thus, make proper use of your time and you will
notice that you spend the time of others with more consideration
and profitably. Courtesy is good business.

PUSHY. Do you like to be coerced into doing something you do
not like or are even doubtful of? Of course not. Same goes with
other people. When you learn to listen, you learn to respect. When
you learn to respect, you learn what makes a person tick. When
you learn what makes a person tick, you understand his needs
and understanding your customers needs is like pouring coals
that keeps the flame up.

"No man achieves great success who is unwilling to make
personal sacrifice." - THE LAW OF SUCCESS

Take note... "When you do your homework, you enhance your
strengths while working on your weaknesses."

No comments:

Post a Comment