Are you ready? Here's more of reality.
Reality is understanding that our competitors can be friends
but not to forget that we are still competing; therefore,
professionalism should always be upheld. Reality is recognizing
that while customers bring in the dollars, employees help you
multiply it. Reality is realizing that times have changed because
business changed it, hence, you have a big say in influencing
the future.
"It is a world made for elephants, with experts prophesying that
80% of online sales will eventually go to only 30 companies."
~ Charles Handy
Isn't it ironic that both forecasting and fantasizing starts with an
"F", or is it just coincidence? Well, we can not just leave the future
to such if you really want a fortune.
Do not just rely on self-improvement. Adapt the best practices
and emulate world-class performers.
Attract business-to-business purchasing on the internet. Allow
customers to access pictures of products, catalogs, or shop among
online vendors for the best margins and terms. While shopping
online is a breeze, take necessary precautions when making your
purchase. Shop with online merchants that you know and trust.
Focus on building customer share rather than market share.
Notice, McDonald's practices cross-selling and up-selling.
Do not base decisions on intuition alone, gut-feel or pedestrian
approach but combine them with models and facts.
Examine marketing scorecards to know what is happening to
market share, customer loss rate, customer satisfaction, and
product quality against those of competition. A change in
marketing indicators predicts movements in financial results.
"When nobody wants something, that creates an opportunity."
~ Carl Icahn
Recognize that every employee must be customer-focused.
Each of them has to think, do, and act as a customer would.
Refrain from relying on the old impression that marketing is
the sole responsibility of sales and marketing personnel.
Train your people to be entrepreneurs... and gain new customers
with the objective of having them in your camp for the long run.
You are the Head! Go for it!
Take note...
"Pull off a coup and you're a national hero, fail and you're an
evil criminal; in business it's the same difference between
bankruptcy and making a fortune." - Jeffrey Archer
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