Customer Is King

Let's go straight to the point here... because the customer is king,
why not take an active interest in your customers' lives?

"Knowing something about your customer is just as important
as knowing everything about your product." - Harvey MacKay

How?

Listen. Well, not just listen but listen to understand. Try to draw
out the customer from his shell. Let him feel positively free to
speak up. When communicating, do not be defensive nor criticize
or comment prematurely; because if you do, you will just put a
barrier in openness. So, try to establish trust by not passing the
buck and always thanking the customer.

See, nowadays, buyers are suspicious and doubtful of your
proposition. They think that you are just after a quick sale or
meeting a monthly sales target.

Yet it is imperative that you must deal with customers for they
also impart you with ideas for product development. And,
customers act like safety gadgets that warns you about your
product's value and relevance as they know your competitors, too.

"If a man is lazy, the rafters sag;
if his hands are idle, the house leaks." - Ecclesiastes 10:18

So, looking a little closer, it's the people more than the features
that will always be the decisive factor in determining who gets
the sale.

To treat your customers as kings...

Develop a restlessness to anticipate your customer's problems and
objectives. Fix things before they break. Anticipate their needs
and get yourself working to find a solution. And when you do see
yourself confronted with a customer problem, convince yourself
that you will have to do it before actually doing setting yourself to
do it. Such an attitude counts big with the customers.

Do not face a customer like how you face other customers.
Instead, recognize a customer as a unique individual with different
tastes, needs and preferences. Do what you can to maximize the
value of personalization; in doing so, you establish friendships and
even build on customer loyalty.

However always remember, it will not make a difference to our
customer if we are nice and warm to them, but we do not do the
job right or take care of their problems.

"Fortunate is the person who has learned that the most certain
way to 'get' is to first 'give' through some sort of useful service."
- The Law Of Success

Indeed, customer is king and no business can survive without
him; so, never treat him as a disturbance to your routine or to
whatever you're doing... but, get out of your way and build that
golden bridge.

Take note...
"Customer Trust is gained by your ability to fulfill the basic promise."