Reality Check... Part III

For most, the reality they are in now is because of the plans
and actions that they did yesterday. Why only most? Well,
for some, it may have been for some "uncontrollable" events
that had greatly affected their today. Still, this is not to excuse
them but after all, it's reality that we want and listening plays
a role. Nevertheless, for the few who understands that things
evolve not just because of himself but because everyone
weaved as well, thereby, coming up with a giant colorful fabric.

"In the future, the optimal form of industrial organization will
be neither small companies nor large ones but network
structures that share the advantages of both."
~ Francis Fukuyama

See, the future that we are looking at 5-10 years from now is
already here. It has already happened! Have you responded
to the challenges?

Shape the company's business brands, services, and messages
toward achieving desired objectives, goals, strategies and
measures.

Advertise truthfully. Do not present messages and information
in a way that is exaggerated, untruthful, and misleading in your
brand performance.

"Most organizations are not designed, they grow."
~ Charles Handy

Come out with marketing strategies that are well-researched.
A marketing strategy should not be based on sales power.
It should be a strategy that responds to the buyers' clamor for
different styles, features, and other attributes. Work on
improving the use of branding, product positioning and
differentiating, advertising and sales promotions.

Realize that growth comes naturally just like the human body
yet not all that comes with it is positive, therefore, growth does
not always lead a business to build on success. There are
instances where it would just turn a good company into a
run-of-the-mill kind of organization.

However, reality is that if enthusiasm holds up, ideas just come
pouring in and the success you wished for -- becomes a reality.

Take note...
"A company's ability to innovate is rapidly becoming the primary
source of competitive success." - Christopher A. Bartlett